How to choose your niche
What is a niche? Basically, it’s a group of people that you are speaking to when you start & grow your business.
Ultimately, it’s your clients – current and future!
It sounds pretty harmless, but there is definitely brain drama around defining a niche.
Believe me I went through this confusion myself. Then I was able to see what was really important and get to work.
Now I have what I like to call ‘the reverse niche’ process.
My clients and I sit down and define all aspects of their business. We delete what doesn’t make sense and start building on the most helpful parts for the client and their customers.
As you grow in experience, your niche will become clearer.
It honestly feels like the niche finds my client.
Who do you love working with? What problem(s) do you solve together? What’s improved while you work together? These questions will help get you started.